This was about 8 years back when Yahoo! ruled the roost and Google just arriving on the scene. Though top search engine ranking was relatively easy with not many contestants around, the site didn’t do well. This was mainly due to the fact that online payment mechanism wasn’t that reliable then, and so in spite of impressive flow of visitors, conversion to sale was few and far between.

This prompted us to put heads together to explore if something could be done to improve sales, and predictably, I was given responsibility as the main content writer to weave words appealingly so that the tide could turn in our favor. It didn’t happen, and shortly the site folded up the idea of online selling.

The website however remained as-it-is with the hope that some day it might start afresh. That however is yet to happen, though I must say selling online is lot easier now than ever before.

Meanwhile, the website, being content-rich, continues to draw traffic, and in fact has steadily maintained PR 5 all this long. There are more backlinks to it than there were when it went to limbo 6 years back. Despite crawlers’ less frequent visits commensurate with Alexa ranking dipping beyond recognition, the website has over 800 visitors every month, about 15% of whom making repeat trips.

This begs the question, what still makes the website tick. What honey do 15% repeat visitors get, and why for all the visible signs of its being abandoned, does the website still attract incoming links? The short answer is ‘content’. The bigger answer is ‘lots of contents’.