I think here is a lesson for us, the web practitioners. There is no alternative to building contents if you’re here for the long haul. Spending on ads is for the short term, piling up relevant contents is a longer-term planning. No amount of ad dollars will forever fetch traffic unless backed by solid contents.

Content writers come and go, but contents remain. It matters less whether or not you stick to the same content writer, or you build your expertise in-house after the initial period. The bigger picture is always the same. Which is to build targeted relevant content brick-by-brick today, tomorrow and on all the days to come.

You might say content is not a must for web success. For example, isn’t YouTube a big success without much content? Say that to one who is planning a travel website, or one who wishes to make a mark with juicy recipes. Well, you can see there is no alternative to contents.

But YouTube? It’s a technological wonder, as much as Skype is. Once they catch fancy, there is no stopping them, content or no content. Remember, for each YouTube or Skype succeeding phenomenally, there are millions of simple websites like yours and mine failing without contents. Take your pick.

The bottomline is there is no life in web-world without content. If you are with me, consider hiring a content writer without delay, or better perhaps, do it yourself.