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And finally, partner up with some other good writers to provide excellent content. We do it, RainCityGuide does it, SellsiusBlog does it, BloodHoundBlog does it... we're all doing it! In fact, most of this post was written by Jason Benesch, and not me, Jim Cronin.
4. Post Revisited
A great way to continue providing content that revolves around your core topic, increase past article readership and fill the void of nothing new to say is: Take an 'oldie but goodie' post you have written, bring it back to life as today's article and simply elaborate on it. Maybe it's a topic that you think differently about now; maybe there are new examples to support your stance; maybe you left some part of it underdeveloped; maybe it was a great article that got a lot of comments and you would like to respond to the comments left; maybe it was a great article that didn't get any comments and you want to try the audience again. By doing this you can invigorate your blog, expand on old ideas, re-stir your own pot, refinish the surface and polish the once dusted topic that was left in the graveyard of stale words.
5. Saved by a Listing
None of the above working for you? Take the easy way out for real estate agents. It's a little cheesy, but it gets the job done, and it may even help gain some positive exposure for your inventory. Post a cute article about one of your own listings (or someone else's) Why not, it is the business you are in. Grab some pictures, add some simple text as to why this listing deserves to grace (loosely used here) the annuls of your blog, and voilà, you got yourself a post!
Jim Cronin is the creator and author of The Real Estate Tomato: http://www.realestatetomato.com Mission: To Provide Realtors With A Destination For The News, Knowledge, Technology and Service They Need To Be Successful. |
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