Dynamic Financial Content

RSS and the Future of Content Distribution
By Daryl H. Bryant

“Thousands of people were producing new Web sites every day. We were just trying to take all that stuff and organize it to make it useful. ” - David Filo

This quote was made by David Filo, co-founder of Yahoo! with Jerry Yang. They created Yahoo! as a way to organize data on the Web that they were interested in. As Google created a search engine to organize information, Yahoo!’s goal was to setup their business model in a way that was much different. Instead of having to search for information, users would simply navigate from category to category to locate the information they were interested in; a theory that any person could accept, no matter their breadth of knowledge on the Internet.

Over the past several years, Yahoo! has created one of the most popular sites on the Internet. So what was it that’s made them so famous? Was it their Yahoo! brand? Was it the way their site is categorically structured? Both of these definitely helped contribute to their success but what is the main reason why Yahoo! has become so popular? In my opinion it all comes down to content and the amount of information that is on the Yahoo! website. There are literally millions of articles, stories, and other information behind that behemoth of a site. Yes, it took nearly 12 years to get where they are today but my point here is that content is a major key to success on the Internet.

The Birth of RSS