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Everyone Is Telling You "Content Is King" - Let Me Tell You Why It Is Not
By Audrey Ly

“Content is King!”

You have probably heard this a million times till you are sick to the stomach. Since every guru has been drumming that in your head, therefore it must be true. My take on this cliché? This is only, at the very best, partially true. There is one element missing from this cliché. If you ignore this missing factor, you are guarantee to fail in your online money making ventures. Content is NOT the King, UNIQUE content is! Let me tell you why.

What do 95% of the people search for on the web? Information, of course! Content rich websites and blogs give readers the information they are looking for, be it in the format of an article, ebook, report, video or audio. Even if you are an ezine or newsletter publisher, you still need great content, otherwise you will be losing subscriber and money! Good content is absolutely crucial to the success of your online business.

It is a undeniable fact that search engines love contents. Not just any rehashed, recycled and duplicated content, but UNIQUE content. What is unique content? 100% original content IS the only way to make money. Even Private Label Rights (PLR) contents are overused. Unless you completely rewrite the PLR content, your website or blog will be penalized by the search engines, like Google and Yahoo, for duplicated content and get de-indexed, and you'll be out of the internet game! Don't think this is possible, it is already happening. Duplicated content sites are dropping from the search engines like flies. No traffic, no sale. Period.