Many people write the content of their website and then try to see where to stuff in the keywords. While this could possibly fool the search engine, odds are it is going to make the writing a little strange, and might help cause the visitor to choose to visit, and do business with, a more professional looking site. The simplest course is to choose the website topic, title, description, and keywords and then write heartfelt copy based on those items.

In fact, one very effective technique in preparing website copy, particularly if you are writing it yourself, is to deal in topics where you are knowledgeable and have a passionate interest. An honest appeal from a true believer can be a lot more effective in many cases than a professionally designed and polished piece of advertising copy. Writing heartfelt copy on a subject also will often allow you to use the keyword or words without over using them or appearing to strain.

ONE LAST NOTE:

Whether you are dealing with the title, the description, or the content, give thought to alternatives. For example; earlier I concentrated on bicycle parts, but a small group of people might actually be searching for bicycle "accessories"! In fact, I just checked and learned that while over 9,000 searches were done on one search engine for the term "bicycle parts" in the month of October; over 5,000 other searches had been done for the term "bicycle accessories" in the same period. Simply adding one term to the mix could have helped "Bob's Bicycles" increase their target market by half!

This article is not the final word on search engine optimization. At best, it is merely an overview of areas to be considered by the budding website designer or internet business entrepreneur. As in most things, the art of search engine optimization is an art, and sometimes seems to border on black magic. For self-optimization, never stop learning about this and the other topics related to your goals and dreams.