The Duplicate Content Penalty

5 Ways To Reduce The Chances Your Pages Won't Get The Duplicate Content Penalty
By Marty Fiegl

If you've done any marketing in the last 6-12 months you've no doubt heard about the duplicate content penalty.

Web search engines (mainly google) have been slowing improving the technology they use to determine which pages get the penalty (if there really is a penatly).

So for starters let's remember that search engines index PAGES not websites. So when we are talking duplicate content penalty we are referring to pages that are getting penalized not sites.

However, if you have a site that is mainly duplicate content it may set off a red flag and get your site penalized or banned.

So, what has happened over the last 6-12 months in the online marketing world is people have come out with ways to create original content like...

- Write the content yourself. You could do this if you had a blog or were pretty passionate about a topic but otherwise this would take you forever and cost vs return on invest this way isn't worth it if you want to really create a ton of useful content.

- Hire a ghost writer from sites like rentacoder.com to write new content (probably one of the best solutions if you can get a good writer who can meet deadlines, writes original content and doesn't borrow too much) the negative of this method is cost. You will pay $4-15 for a 400+ word article.

- Buy a Private Label Rights membership and get 100+ PLR articles a month. This is OK if you find a site like thisone.com or thisone.com where you can trust the creator of the site and its userbase (and they limit the number of articles).

- If you already have PLR articles or a membership you could get a article re-writer to re create the articles. These can be expensive and some don't work very well.