Web Page Financial Content

The Future of Blogs: Your Content and Your Business
By Matt Ambrose

Anybody who has seen my main website will know that I might have jumped the gun a bit when I pigeon holed myself as a professional business blogger. It’s been not so much a case of jumping on the blogging bandwagon as jumping too early with nowhere to land.

So whilst I wait for the pro-blogger gravy train to arrive, I thought I might look into my crystal ball and see what other predictions I can try and foresee in the mists of time.

We are still only really at the start of the ambiguous ‘Web 2.0’ with marketers and PR professionals all rushing to find the best ways of utilising the new tools at their disposal. The gold-rush is on to find the best way of gaining exposure and mining the rapidly growing online marketplace.

It has never been easier or cheaper to reach a global audience in a very short space of time.

Web 2.0 has also been synonymous with the growth of the bedroom publisher. Anybody with a PC and Internet connection can now run their own blog or website, and potentially reach millions around the world. This has created a torrent of content flooding onto the Internet on a daily basis.

So much content is being produced that it is virtually impossible to keep track of all the latest updates on all but the smallest of niches. Over 50 million blogs are now being tracked by Technorati with 1.6 million new posts hitting the web everyday! Google and Microsoft are also hell-bent on adding all the greatest literary works known to man by scanning whole libraries onto the Internet. I don’t, however, expect to see Shakespeare or Dickens topping Digg anytime soon.