There is going to have to be a rethink on how we find and distribute content and information. After all, we can’t go on fighting over the top few search engine spots forever!

Once RSS penetrates the mass market, and awareness spreads, people will start using RSS to bookmark their sites of interest. Why waste time trawling through all your browser bookmarks when you can have all the updates delivered straight to your homepage?

But relying on RSS website feeds and topic keyword feeds will only have a limited lifespan. With more and more blogs appearing on every topic under the sun your aggregator will eventually reach saturation point, overloaded with content.

I already spend most of the morning reading through all my RSS feeds - and I only started using RSS a few months ago! If I don’t want this to creep into my afternoons I’m going to have to sleep less, learn to read quicker or limit my daily intake. As I subscribe to more and more blogs this is going to mean missing potentially mission critical information simply due to the constraints of time.

My prediction is that aggregators are going to have to become a lot smarter in the future. Obediently following your instructions and delivering content from all your subscribed sites will simply lead to info overload. They are going to have to almost develop artificial intelligence and be able to predict what content you want, and the most relevant, on a daily basis.

Aggregators are going to have to behave like researchers and reporters. Assessing what sites and content you read and then going out and to find the latest, best and most relevant info available. Your homepage will be your own fully customised magazine with news, video and audio all handpicked to match your interests.